Trade shows and business expos are venues for promoting your company's products and services to a wide audience. To make the most of this promotional investment requires detailed pre-trade show ...

Consumer and trade promotions help drive short-term consumer demand for products by giving customers an incentive to "buy now!" At the same time that promotions tap into consumers' desire to get a ...

Tony Ambroza is Chief Growth Officer at RealTruck, an omni-channel industry leader in truck and off-road vehicle equipment. The professional and consumer-based landscape was drastically different four ...

Endcap displays, temporary price reductions, circular ads… Trade promotions aren’t sexy, but they still get the lion’s share of marketing dollars, accounting for nearly 44% of packaged goods companies ...

KOLKATA, India & SCOTTSDALE, Ariz.--(BUSINESS WIRE)--ITC Limited, one of India’s leading marketers in the fast-moving consumer good business, is transforming its supply chain. The company has invested ...