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Online adverts are sometimes so personal that they feel eerie. Even as a researcher in this area, I'm slightly startled when ...

Data reveals which holiday ads drove the strongest emotional impact, and what marketers can learn from the season’s top ...

These three forces—intelligence, elasticity, and connection—are converging into a new operating model for marketing. AI is ...

A president’s vision is only as powerful as the team that brings it to life. Building, developing and empowering a ...

In terms of cultural and tourism integration, “culture” constitutes the soul. Any successful tourism development must be grounded in a profound understanding and sincere respect for the cultural ...