Idol group Enhypen, who attended the ‘Milano Fashion Week,’ recorded an earned media value (EMV) of $18.29 million ...

This milestone symbolizes that Flyer King is not only strong in execution but also recognized by the industry. Moving forward ...

If you like checking social media at work, all that scrolling could have a surprising impact long after you put down the ...

This shift is making social media a more honest space, where people aren't afraid to be themselves. You’re seeing a lot of ...

Todd Kaplan ’06, CMO of Kraft Heinz, has redesigned the company’s creative process to deliver “marketing that happens.” ...

Among adults under 30, 43% say they regularly get news from TikTok, up from 9% in 2020. Many Americans use social media for news: About a fifth or more regularly get news on Facebook, YouTube, ...

For many influencers, the days of slow and costly manual content creation are over. Artificial intelligence has become an ...

With Christmas now just around the corner, Food Manufacture explores the trends, tastes and tie-ins driving product launches ...

It's looking like spooky season this year will mean record sales on all sorts of Halloween goods -- everything from costumes ...

Better branding can help attract donors and build public trust. Yet most nonprofits undervalue its importance.

For many accountants, the phrase “social media marketing” still feels a little outside their comfort zone. But, as client expectations evolve and ...