Two B2B advertisers saw CPLs drop up to 47% after adding YouTube video campaigns. Here’s how video lifted search performance and conversions.

Google’s new Demand Gen update will automatically turn image ads into videos, expanding reach and engagement across more ...

Artificial intelligence is now part of advertisers' arsenal, and some are using it to blur the line between newscast and ...

Greta Dunne’s platform sells short, authentic product clips from everyday consumers to brands hungry for trust ...