CITTA World's Akanksha Sharma discusses how consumer trust, product innovation, customer feedback, personalisation and ...

iQOO is preparing to launch the iQOO 16 in India as rising memory costs and supply constraints continue to pressure ...

The mobile accessories market has changed dramatically over the past decade. Wireless earbuds, fast chargers, USB-C cables, ...

Young men have long hesitated to walk into an Ulta Beauty store and ask an associate about a skin problem. Kelly Mahoney, the ...

William May’s growth lies in pre-owned jewellery, trust and knowing what not to change. We hear from CEO and managing ...

During the ET DigiPlus Fest 2026, Scapia CEO Anil Goteti highlighted the importance of creating a compelling product as the ...

A brand can have millions of Gen Z consumers and still get its communication wrong. The problem often begins with treating Gen Z as a single audience with a common set of preferences, behaviours and ...

Mumbai: “Discounts still get people to click, but they rarely get people to remember you.” Kumar Anubhav, Founder of Bridgers, ...

Spread the loveIn the chaotic, often unpredictable world of online information, a new kind of oracle is emerging. Imagine ...

A pleasant voice won’t fix a misheard date or a broken handoff. Here’s how CX leaders can build voicebots that resolve ...

A joint FIDC–TransUnion CIBIL report says NBFCs are the main entry point to formal credit for many first-time borrowers. As ...

For decades, the pharmaceutical industry has operated through a complex network of physicians, insurers, pharmacy benefit ...