As AI-powered pricing gains momentum, sellers may soon use bespoke prices based on consumers’ personal data warns .

Delta Air Lines is rolling out AI-based pricing on domestic routes, currently covering 3 per cent of tickets with plans to ...

Delta Air Lines is using AI technology to determine a small percentage of ticket prices. Find out what this means for ...

In its latest earnings call, Delta said it’s been ‘testing’ AI pricing. A new white paper from its software partner, Fetcherr ...

Delta is pushing back against allegations that it is using AI to price discriminate, responding to a series of questions put ...

When Jason Kao started traveling regularly, Delta Air Lines was the easiest option. For the past 10 years or so, Kao, 34, has often flown out of Raleigh-Durham International Airport, where Delta has ...

In response to questions from lawmakers, Delta says it’s not using AI to find the maximum price an individual will pay.

AI could use predictive behavioural manipulation– taking what it knows of the consumer and warping the price accordingly ...

Delta's long-term strategy to boost profitability involves moving away from set fares in favour of individualized ...

Fetcherr is one of the prominent suppliers of AI-powered dynamic pricing, working with several airlines including Delta, Azul ...

Delta said it will not use AI to set personalised prices but previously said it plans to deploy AI-based revenue management ...

As travel demand sinks, both legacy airlines and budget brands have turned to a strategy of ever-expanding upgrades.