Key Takeaways American Eagle shares took off Monday after the president praised its recent ad campaign with actress Sydney Sweeney.Critics said the ads were hypersexualized and made references to discriminatory ideas about genetics.

The American Eagle-Sydney Sweeney “great jeans” controversy has given way to Wall Street euphoria — thanks to President Donald Trump

President Donald Trump offered praise Monday for actress Sydney Sweeney amid backlash over her denim ad campaign with American Eagle. "Sydney Sweeney, a registered Republican, has the HOTTEST ad out there," Trump wrote on his social media platform.