Gatorade’s new star-studded commercial will debut during the first round of the NBA playoffs. The ad features and is narrated ...

Elisa Johnson Vito Sunglasses ($150) Sporty is a noteworthy theme for both K-dot and SZA, and these sunglasses will easily ...

Kendrick Lamar has become the first musician to ever be featured in a Gatorade commercial thanks to the brand’s latest ad.

Kendrick Lamar is the first musician to ever be in a Gatorade campaign. According to Sports Business Journal , Anuj Bhasin, CBO of Gatorade, chose Kendrick "because of his mindset of hard work, ...

Kendrick Lamar has reportedly become the first musical artist to appear in a Gatorade commercial, sparking widespread reactions online. On April 18, 2025, Gatorade launched its new campaign "Lose More ...

The NBA playoffs are heating up, and Gatorade has found the right moment to launch its powerful new campaign, “Lose More. Win ...

Lose More. Win More.” features athletes including Caitlin Clark and A’ja Wilson and pays tribute to the hard work it takes to ...

At the heart of the campaign is a surprising and powerful collaboration with 22-time Grammy winner Kendrick Lamar—the first musician ever featured in a Gatorade ad.

Punch, the president of Top Dawg Entertainment (TDE), shared his thoughts about Kendrick Lamar's Super Bowl halftime performance during a recent podcast interview.