Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

It is the first time that Mattel has missed on both earnings and revenue expectations in three financial quarters ...

Mattel missed Wall Street estimates for third-quarter revenue and profit on Tuesday, as retailers worried about an uncertain ...

The company's quarterly net sales of $1.74 billion missed the analysts' average estimate of $1.83 billion, as per data ...

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

As tariffs squeeze margins and Barbie loses her shine, Mattel leans on Hot Wheels and Hollywood partnerships for momentum.

Get all the details on the Hot Wheels Twin Mill Racer and Barbie Beach House coming to the Mattel Adventure Park, plus a look ...

Back in 2023, Mattel launched a Barbie doll of music legend Stevie Nicks that was inspired by her look on the cover of the ...

The brunette Barbie decked out as a ghostly bride with skeletal Catrina details promptly sold out within hours of the ...

Uno cards, Hot Wheels cars and American Girl dolls are popular purchases, according to Mattel, while Barbie and Polly Pocket ...

"There's enthusiasm for taking such a bold swing with 'Barbie' and being rewarded for it," she told THR about the company’s ...

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