The Barbie movie has taken social media by storm lately thanks to a marketing budget of 100 million dollars. Social media ...

Joanna Gaines’ signature design style met a childhood icon this weekend, as her new Barbie Doll and Hearth & Hand Townhouse ...

Barbie's new occupation? A haunted Mexican folklore figure known for drowning her children in a fit of grief and rage.

Netflix engaged with toymakers 12-18 months ahead of the movie’s release, The Hollywood Reporter is told. None seemed all ...

Mattel released a La Llorona Barbie in honor of Día de los Muertos and she has quickly sold out.

Mattel faces mixed near-term prospects with execution risks in the Dolls and Infant segments, relying on strong Q4 and ...

Tricolor, which sold cars and offered auto loans primarily to low-income Hispanic communities in the U.S. Southwest, filed ...

In 2023 it was a doll inspired by a costume worn during Fleetwood Mac’s Rumours tour. Now Menlo-Atherton High School alum ...

Stevie Nicks is a Barbie. And, a sold-out Babie at that. The doll, created in collaboration with makers Mattel, takes ...

Joanna Gaines' friends and family threw her a surprise party to celebrate the launch, and it was nothing short of a dream.

Mattel’s third-quarter revenues slipped by 6 percent to $1.7 million, delivering a net profit of $278 million.

The company forecast fiscal-year 2025 revenue to grow by high single digits, compared with prior expectations of ...