Nielsen's Big Data + Panel National TV measurement has achieved MRC accreditation, combining high-quality panel data with ...

Accreditation of the firm’s Big Data + Panel offering could help re-entrench the former monopoly power ahead of the upfronts.

The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National TV ...

The other two billion-minute titles were Bluey (1.17 billion on Disney+) — which ends 2024 as the most-streamed show of the year at 55.6 billion minutes — and The Equalizer series (1.05 billion on ...

Analysts say the sport’s rising popularity justifies the sponsorship but it still represents a gamble to boost sales ...

Manufacturers of Miller and Bud are moving into other categories like energy drinks, RTD cocktails and nonalcoholic products to remain relevant as consumer tastes change.

Netflix broadcast two NFL games around the world. It was a huge moment for a streamer that had been reticent about offering live events, ...

The 2024 season saw massive changes in how the college football regular- and post-seasons are televised. Now that it's over, ...

General Mills is releasing a run of the soup-flavored lozenges in limited quantities online for just a few Thursday mornings in January. Progresso is relying on a combination of exclusivity and ...

Netflix WWE Raw viewership numbers sank a whopping 37% on the much-touted program's second week, which may not be a good sign.

A wish list from Australian authors on aspects they'd like to augment, tinker with or scrap altogether in the Australian books and publishing industry.

U.S. wine industry—but how long will it last? Five key takeaways from the annual Silicon Valley Bank ‘State of the U.S. Wine Industry’ ...