Ohio State merges its top NIL collectives into Buckeye Sports Group, delivering structured support and long-term growth ...

Do you know what the parameters of being a good college football coach are? The post Steve Sarkisian Brings Out the Big Guns ...

When Michigan successfully flipped the nation's No. The post Bryce Underwood Makes Poaching Attempts for Alabama Target With ...

For the major athletic departments that plan to continue to play in the highest level of college sports, the recent House v.

Some contend collective bargaining could create the structure college athletics needs, but there’s a lot of devils in those details.

The first thing you need to understand about the House settlement, despite bold proclamations that it will spawn an exciting, ...

In today's Hot Seat, Kelli Masters discusses the 'Wild West'-like environment in college sports following new athlete compensation laws and NCAA policy shifts.

Texas Tech is making headlines across the college sports landscape thanks to its aggressive NIL approach. The Red Raiders are all-in on leveraging NIL to bring ...

In a new system demanding that schools pay their athletes, UCF is suddenly flush with $45 million in new Big 12 cash ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

"Reese never got a phone call," Nelson, coach of Texas-based Hotshots Fastpitch, told the Austin American-Statesman on Friday ...