The tech giant's CEO signals a strategic shift as the company battles to regain ground in the artificial intelligence race.

Unlike its earlier AI ventures that leaned heavily on external partners, like OpenAI powering advanced Siri prompts, Apple is ...

In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what ...

It’s no secret that Apple is currently struggling to deliver a smash-hit AI product, the way Google has served with Gemini, or Microsoft has achieved with Copilot. The ...