The tech giant's CEO signals a strategic shift as the company battles to regain ground in the artificial intelligence race.

Unlike its earlier AI ventures that leaned heavily on external partners, like OpenAI powering advanced Siri prompts, Apple is ...

In a global all-hands meeting hosted from Apple’s headquarters in Cupertino, California, CEO Tim Cook seemed to admit to what ...

It’s no secret that Apple is currently struggling to deliver a smash-hit AI product, the way Google has served with Gemini, or Microsoft has achieved with Copilot. The ...

In a teaser for the Pixel 10, Google said that phone-buyers who wait "a full year" for a feature that's "coming soon" should change phones.

Apple is enhancing its AI initiatives with the formation of the Answers, Knowledge, and Information (AKI) team, focusing on ...

The formation of the Answers team is a solid step forward for Apple in the AI race, as it tries to join the ranks of ...

In the Spring of 2025, Apple announced a delay in the AI-powered Siri. In an interview with TechRadar’s Editor-at-Large, Lance Ulanoff, Apple’s Craig Federighi explained the delay, noting that it was ...

After Apple delayed their new personalized version of Siri, Google wasted no time poking fun at them its newest ad.

The current version of Apple's Siri isn't even close to as capable as ChatGPT and Google's Gemini, but that could soon change ...

CEO of US technology giant Apple, Tim Cook, has told employees that the company must “win” in AI, citing previous failures in ...

Siri has fallen woefully behind most AI chatbots, but Apple has reportedly established a new team to give the assistant the ...