Most bank logos are forgettable financial wallpaper. They chase “approachable” trends and scream the opposite of security. A bank isn't your friend; it's a vault. Its brand must communicate ...

Most business owners treat a rebrand like a trip to the tailor. They believe that if they change the suit, the person underneath will become more successful. They’re wrong. At Inkbot Design, I’ve ...

Want to know the brutal truth about starting a graphic design business? Most designers are starving artists because they focus on the wrong thing – making pretty pictures. But here's what nobody tells ...

Most branding wastes money because it ignores the one place a brand exists: your customer’s mind. This guide breaks down the core principles of branding psychology—cognitive biases, emotional triggers ...

An exhaustive guide to Endorsed Brand architecture. We analyse the Marriott model, the risks of brand contagion, and how to design a hierarchy that scales. Structuring your brand portfolio is a ...

Let's be honest. You've probably wasted money on Facebook ads. Maybe you hit the “Boost Post” button on a post you were proud of, watched the ‘reach' number climb, and felt a brief flicker of ...

Kapferer’s Brand Identity Prism is a powerful tool for creating a consistent, authentic brand. This practical guide deconstructs all six facets with real-world examples you can use today. The Brand ...

I know it's hard to stay on top of your work and personal life; so many things are going on, and only so many hours are in the day. It is easy to feel scattered, trying to juggle it all. However, ...

Choosing the perfect colours for your brand is more than just picking your favourite shades – it’s a science, an art, and a game-changer for your business. Imagine walking into a room full of ...

Video editing has advanced significantly over the past decade. With the rise of YouTube, TikTok, Instagram Reels and other video-focused platforms, more people than ever are interested in creating and ...

I hope this post helped you discover fantastic new sources for spectacular free design resources! Follow the Inkbot Design blog for more Inspiration. Free design resources help save money, allowing ...

Product branding isn't just a buzzword; it's the backbone of how consumers relate to your products. It's creating a unique product identity in consumers' minds. This identity comprises everything from ...