The National Retail Federation’s annual 2026 Halloween consumer survey conducted by Prosper Insights & Analytics shows consumer spending on Halloween is expected to reach $13.5 billion this year.

NRF’s 2026 Halloween survey found consumers plan to spend an average of $115.14 per person this year — $13.5 billion in total — even as 79% expect tariffs to push prices higher. Fall is here, which ...

“Supported by low unemployment and steady wage gains, households remained budget-conscious but took full advantage of back-to-school promotions to stretch their dollars." NRF President and CEO Matthew ...