The National Retail Federation’s annual 2026 Halloween consumer survey conducted by Prosper Insights & Analytics shows consumer spending on Halloween is expected to reach $13.5 billion this year.

Consumers are getting an early start on back-to-school shopping, with 62% of shoppers having already started shopping for the school year by early July.

NRF’s 2026 Halloween survey found consumers plan to spend an average of $115.14 per person this year — $13.5 billion in total — even as 79% expect tariffs to push prices higher. Fall is here, which ...

Unlike Census Bureau estimates, the Retail Monitor is powered by real, anonymized credit and debit card transaction data, offering timely and reliable insights without the need for monthly or annual ...

“Supported by low unemployment and steady wage gains, households remained budget-conscious but took full advantage of back-to-school promotions to stretch their dollars." NRF President and CEO Matthew ...

Check out NRF's Halloween headquarters for more insights on how consumers are celebrating, shopping and spending this Halloween. Halloween is no longer just one spooky night in October. NRF vice ...

This month’s spotlight features Ella Livington, founder of Cocoa Asante, a Chattanooga, Tenn.-based producer of premium Ghanaian-sourced chocolate. Tell us the story of how your business started. What ...

NRF has been conducting its annual Halloween survey with Prosper Insights & Analytics for over a decade to see how Americans celebrate the fright and delight of this beloved autumn holiday. Find out ...

National Retail Federation interviews with small retailers show that supplier costs, tariffs, freight expenses and customer demand all influence the prices consumers see at checkout. Small retailers ...

“The NextNav proposal would impose significant costs on businesses that have already invested billions in these systems, with consequences that could ultimately be felt by consumers.” National Retail ...

Marissa Bostick is senior vice president and general counsel at the Nation Retail Federation. As NRF's general counsel, she advises the NRF president and CEO and NRF Board of Directors on legal, ...

“Marissa's diverse experience as a prosecutor and litigator in the public, private and nonprofit sectors, combined with her work representing a global retail and technology company, makes her an ideal ...