Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...

A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from ...

Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...

A US judge dismissed the lawsuit Penske Media brought against Google over AI Overviews a year ago, saying there was no formal ...

DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.

Advertisers can now include app conversions in performance and attribution reporting while managing their attribution ...

Business websites matter more once the query becomes more specific, higher-stakes, or more tied to decision-making. In those cases, Ask Maps seems more likely to pull in service pages, testimonial ...

Google Ads adds IP addresses and timestamps to Customer Match, promising stronger matching and new privacy considerations.

The original mandate said that Google must share the same search data it uses to optimize its own search services, subject to ...

YouTube can create demand that Search and Shopping can’t capture. But it needs creative and measurement built for how the ...