Google updated its Google Search’s guidance on using generative AI content on your website help document to say it is ...

A judge’s ruling keeps publishers’ antitrust claims alive, preserving their path to seek potentially billions in damages from ...

Microsoft latest updates help lets advertisers connect campaigns to revenue, scale B2B targeting and test changes with less ...

A US judge dismissed the lawsuit Penske Media brought against Google over AI Overviews a year ago, saying there was no formal ...

New research reveals how early advertisers are approaching creative, landing pages and campaign strategy ChatGPT Ads have quickly developed into a meaningful advertising channel, but new research from ...

DemandSphere data shows the surge accelerated in late September, while separate testing found AI summaries appearing for 93 of 100 brands.

Adding 'independent' to shopping prompts more than doubled small-store recommendations, while 'local' and 'near me' made far ...

We now have more details on how many publishers and how much they are making in the Google AI contribution pilot.

Advertisers can now include app conversions in performance and attribution reporting while managing their attribution ...

Amazon Ads is turning high-intent shopping signals into local service leads, connecting shoppers with Yelp professionals.

The original mandate said that Google must share the same search data it uses to optimize its own search services, subject to ...

YouTube can create demand that Search and Shopping can’t capture. But it needs creative and measurement built for how the ...