App marketers spent last year watching two numbers pull apart. Downloads barely moved in 2025, rising 0.8% to nearly 150 billion, according to Sensor Tower’s State of Mobile 2026. Spending went the ...

Recently I was fortunate to attend and speak at HONOR’s Global Developer Conference in Shenzhen, where HONOR unveiled MagicOS 11 and AVOW was named a Global Outstanding Partner. It was our second ...

Push notifications are one of the main channels apps use to communicate directly with users, from delivering updates and reminders to encouraging users to return to an app. Working with leading push ...

Apple Search Ads platforms provide a targeted way for app owners and marketers to reach potential users at the moment they’re ready to download. Unlike ads on Facebook, Google, or Instagram, which ...

This guide will cover the top influencer marketing agencies, how to choose them, the different types available, and how you stand to benefit from using influencer marketing agencies. As influencer ...

On September 12th, Business of Apps Berlin returns to the German capital bigger and better than ever. To accommodate our expanding audience, we are moving to a larger venue, the Estrel Congress Center ...

The best real estate app development services, how much they cost, top app development features, and how you stand to benefit from using app development companies. This guide will cover them all. Real ...

Are you looking for the ultimate Australia app developers? You’re in the right place. App developers in Australia create intuitive, high-quality mobile apps that showcase your products and services in ...

Mobile game monetization companies can help you generate high revenues. So, in this guide, we’ll share an outline of different game monetization models to help you identify which companies to work ...

Mobile app analytics tools have become an essential part of the mobile app industry. These tools help companies track and analyze their app’s performance, user behavior, and marketing campaigns. They ...

App store optimization companies can contribute to effective efforts when trying to get mobile apps noticed in the crowded app stores. If you’re an app owner or marketer aiming to boost app visibility ...

Lack of user engagement and retention are among the biggest challenges for app marketers, with high churn rates increasingly common. Working with leading app engagement platforms and services can ...