A quarter of APAC marketing leaders forecast budget increases of 10–20%, while globally, AI’s uneven returns prompt marketers to reassess tools and press agencies for more effective work.

Openness to AI-assisted shopping tools slip to 67% from 74% in 2025, while 81% of consumers plan to maintain or increase holiday spending, according to Integral Ad Science.

The fashion giant swapped keyword matching for intent-driven discovery – and saw soft exits fall by 80% acros ...

Levi's new head of marketing and brand experience for APAC, Minns is betting on cultural collaborations and experiential activations to drive denim adoption across the region.

The latest operating system update has added The Trade Desk’s domain for third-party cookies to Apple’s blocklist, leaving the DSP unable to access Safari’s inventory on updated devices.

Habitat M, Takeda SEA and India, Tennis Australia, South Australia Tourism Commission and Mercantile Co., and others in our weekl ...

This week, Amazon and Insurify have both moved to stop Meta’s AI agent accessing their sites. PMW quizzed a panel of industry leaders to ask who will control the customer journey of the future?

The combined business has a headcount of 20 as it builds deeper creative, digital and content capab ...

She joins from Orion Worldwide. by Ida Axling. Sign In. Login to access ...

With AI, we risk judging a new creative form by old rules before it's had a chance to show what it can do, and ending up with a technology everyone uses and nobody will admit to.

Study by Publicis London, System1 and Effie compared effectiveness of global and local market campaigns.