Analysts at investment bank Citigroup called it a “pretty grim statement” from WPP and said that the guidance was a “bit of a ...

WPP is facing its third year of worsening performance after growth of 0.9% in 2023 and a decline of 1% in 2024. That ...

Our weekly roundup of the latest appointments and account wins news from Bravo & co, Persistent Systems, Veritas PR, Madison ...

Michael Frohlich ( above, right ), formerly Weber Shandwick’s EMEA CEO, will take over WPP’s comms and corporate affairs from ...

Articles written by Danny Advani ...

The first ever Cannes Lions Grand Prix withdrawal for AI misuse signals a watershed moment, but is this just the beginning of a much bigger reckoning for marketing in the AI age?

The two FMCG majors swap sweet jabs over shelf space and social messaging—proving DEI can still spark strategy, not just slogans.

Inside the first global benchmark for AI creativity in advertising As AI tools become increasingly essential in creative workflows, an independent initiative backed by Springboards has launched the ...

Another CEO exits. The holding company sends out a reassuring memo. Headlines speak of “transformation.” And somewhere in between, thousands of creatives, strategists, data scientists and client ...

As a familiar face—and past President—at the Cannes Lions International Festival of Creativity, Rob Reilly is no stranger to the charged energy that descends upon the Croisette each June. This year, ...