At Hubspot's Unbound conference, The New York Liberty chief brand officer, Shana Stephenson, details how marketing culture ...

The custom swag brand pitched local media to amplify its “Unsung Heroes of School Spirit” campaign. Custom Ink has 100,000 ...

When LinkedIn users began posting one-minute “sell me this pen” videos featuring Parker, Newell’s writing team had to decide ...

In this Q&A, The UPS Store's Senior Vice President of Marketing shares that small-business owners relate to empathetic ...

A new survey finds consumers are motivated to attend live marketing activations to discover new products and see a product in ...

Ex-Hilton CMO Mark Weinstein fills the vacant seat at Target, adding on to a host of C-suite changes at the mass merchant.

The boxed wine brand's Wing It With Bota campaign, which features a Guy Fieri Flavortown partnership, recipe contest and ...

Yet that is exactly where Dawn Dawson, CMO at Mortgage Solutions Financial, has started using ChatGPT as both an ad channel ...

Barry shares how AI is a powerful tool at Best Buy but why human labor and stores are still among the most valuable assets. Best Buy is making use of its in-store screens by allowing advertisers to do ...

Several CPG brands are relying on multisensory culinary pop-ups to get noticed by consumers.

Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers, Chief Brand Officer Kyle Watson says. Energy drink brand Celsius has always ...

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after the Designer Brands acquisition. Topo Athletic’s newest shoe launch sold out within an hour ...