The Exorcist’s Franchise Reinvention. The Exorcist: Martyrs brings a recognizable horror property together with Mike Flanagan ...

Story-Led Heritage Travel. Historic trails, ancient sites and destinations associated with legendary journeys are giving ...

Immersive Storytelling. East of Eden reached No. 1 on Netflix’s weekly TV chart with 6.5 million views, despite what Deadline describes as a relatively soft opening. Its success points toward a ...

Second-Chance Stories. Doing Life reaching the top of Netflix’s U.S. movie chart points toward an important entertainment ...

Trend: Playful Experiences. Topic: Starbucks’ Halloween Cat-Ear Frappuccino. Starbucks Japan’s Halloween drink combines a purple berry-and-yogurt recipe with chocolate cat ears and a ...

Celebrity Crossover. Celebrities are becoming increasingly portable across entertainment and consumer culture. A personality ...

Trend: Everyday Indulgence. Topic: Afternoon Little Treats. A coffee, bakery stop or favorite snack can give the afternoon a moment to look forward to. The opportunity extends beyond hunger: small ...

Eight-year-old Bela lives in a household strained by her parents’ marital problems. When a sinister entity emerges from her closet, she develops a relationship with the presence she calls “Other Mommy ...

Trend: Maximum Affordable. Topic: Pay-What-You-Can Fine Dining. Merchant Roots in San Francisco is offering selected dinners where guests decide what they can pay for an experience normally priced at ...

Trend: Experiences. Topic: Live Beauty Shopping. Fenty Beauty’s first 12-hour online shopping event, featuring Rihanna, turns product discovery into scheduled entertainment. The format illustrates how ...

Trend: Familiarity. In an entertainment market overflowing with choice, familiarity is becoming a powerful shortcut to ...

Expression. Younger culture is experimenting with exaggerated, intentionally ridiculous aesthetics that challenge the ...