Satoru Wakeshima is a partner at the brand strategy and design agency CBX. He was previously EVP, general manager at Sterling ...

The effort, part of an advertisement for the printer and computer brand HP, is an effort to bring the brand “into local ...

In such an intense climate, some CMOs may be feeling the pressure to make their marketing dollars work harder. Marketing ...

The NFL is a giant when it comes to TV viewership, crushing its competition like Los Angeles Rams defensive end Myles Garrett does against pretty much any quarterback he’s up against. Of the top 100 ...

The organization, formerly Boy Scouts of America, has been doing more digital marketing and leaning into athlete partnerships ...

Jokes about using a rotisserie-chicken bag as a purse led to a real product that sold out in less than two hours, the ...

Each week, we spotlight Marketing Brew readers in our Coworking series. If you’d like to be featured, introduce yourself here ...

It feels like everything is getting more expensive these days. For some advertisers, Meta ads are among them. In recent months, CPMs and PPAs on Meta, which is investing heavily in AI models and data ...

Resilience is the word of the moment in the auto industry. That, and “affordability” (or lack thereof)—two concepts that might seem at odds were it not for the K-shaped economy and the simple fact ...

Everything is getting smaller—and no, we’re not just talking about shrinkflation. Minis, brand marketers told us, allow brands to introduce themselves to new customers, particularly Gen Z and ...

Like it or not, the CMO role is getting rewritten. Many top marketers are facing new responsibilities and new expectations, all of which are reshaping the job description and, in some cases, the ...