With the shortlist now announced, the awards will bring together leading marketers at London’s Jumeirah Carlton Tower on 5 ...

The win comes as agency broadens its offering into PR, experiential, talent and influencer marketing, while strengthening its ...

While AI-referred users convert 60% better, Semrush data shows just 24 UK brands consistently hold a top-100 spot across all ...

James Doig, social director at Incubeta, explains how brands can use Meta’s Value Suite to shift the focus from headline ...

FAN CLUB’s six-part Steam Queens series grew Russell Hobbs’ fan following by 200%, turning a functional product range into a ...

Also in this week’s people moves, Bloomberg Media has announced its new Chief Digital Officer and WPP Creative has appointed ...

From time spent reviewing work, to leadership handing out more projects under the assumption of automated efficiency, 61% of ...

Adland reacts to what the channels, companies, and countries with the highest adspend mean for the broader industry.

From WARC latest adspend report showing us which channels are getting the most investment, to more adtech companies being ...

Spend on advertising continues to defy gloomy economic conditions with ‘performance channels continuing to benefit as ...

The tech giant is turning Prime Video into a more measurable media channel, while giving brands new ways to target untapped ...

From short-term spikes to long-term loyalty, senior industry leaders explain why the real value of peak sales events happens ...