New platform insights from The Trade Desk show that retail data is becoming a proven performance input, helping advertisers deliver 41% higher ROAS, lower CPA by 25%, and activate purchase-based ...

Nearly half of Halloween shoppers (49%) begin planning before October. 1 That early intent shows up across the open internet, where consumers look for inspiration, gather ideas, build lists, and make ...

Zuma represents the next phase of Kokai, The Trade Desk’s platform for the open internet. The Zuma release introduces an updated user interface (UI), new AI-powered assistance, and enhanced ...

As AI streamlines digital search behavior, fewer active discovery moments remain for marketers to influence potential customers. New research from The Trade Desk Intelligence and PA Consulting ...

New platform insights from The Trade Desk show that retail data is becoming a proven performance input, helping advertisers deliver 41% higher ROAS, lower CPA by 25%, and activate purchase-based ...

70% of Indian consumers are more likely to remember brands that advertise across different channels. Explore our latest research to see how connecting your omnichannel campaigns delivers better ...

Private marketplace (PMP) deals are a critical component of the majority of media strategies, representing over half (60%) of programmatic spend. But these deals don’t always deliver their intended ...

Coca-Cola’s food-pairing theme has long been a cornerstone of its marketing strategy, reinforcing its role as the perfect complement to any meal. Hong Kong is known for its vibrant and diverse food ...

The results proved that a full-funnel marketing strategy helped improve campaign performance and cost efficiency rather than running separate brand and retail sales campaigns. PepsiCo is a leading ...

New research from PA Consulting and The Trade Desk Intelligence finds that premium publishers generate significantly more trust from advertisers while also commanding more attention from their ...

Kokai also Features Breakthrough Measurement Tools; Free Retail Measurement Data from Pioneer Retailers; Massively Streamlined Partner Integrations; and the Programmatic Table, a Revolutionary New UX ...

Source: The Trade Desk, Inc.