Building a memorable brand still takes a clear point of view, a recognisable identity and the consistency to earn trust. The ...

The strongest brands tend to be very clear about what belongs to them – and equally clear about what doesn't. They don't need ...

Unfair advantages don't last. In 2005, having a good website was one. In 2010, it was being on social. In 2015, it was a ...

An unusual service model becomes “how we've always done it.” Institutional knowledge becomes part of the furniture. Employees ...

In completely redesigning One Day, the role of global creative innovation company R/GA was to craft a brand that honours the ...

James Potter, chief operating officer at Monotype, argues that brand consistency cannot be understood from guidelines alone.

The Transform Awards North America 2026 will award excellence in rebranding and brand strategy. The awards recognize best practice in corporate, product and global brand development work in the region ...

City-level campaigns rarely treat visual identity with the depth of a fully realized brand system. This session explores how the Mamdani campaign’s wordmark evolved into a distinctive custom typeface, ...

Having celebrated the transformative power of brand strategy and design across the continent for the past 17 years, Transform is once again delighted to announce the winners of the Transform Awards ...

Now 15 years on from when it first began, the Transform Awards continues to be the only awards programme to celebrate excellence in rebranding, repositioning and brand development in Europe. The ...

On another enthralling night at the Edison Ballroom in Manhattan, the Transform Awards North America celebrated the continent’s very best rebranding and brand development projects. This year’s ...

In its 16th year, the Transform Awards continues to be Europe’s only awards programme to celebrate excellence in rebranding, repositioning and brand development. Transform was delighted to celebrate ...