Building a memorable brand still takes a clear point of view, a recognisable identity and the consistency to earn trust. The ...

The strongest brands tend to be very clear about what belongs to them – and equally clear about what doesn't. They don't need ...

Unfair advantages don't last. In 2005, having a good website was one. In 2010, it was being on social. In 2015, it was a ...

An unusual service model becomes “how we've always done it.” Institutional knowledge becomes part of the furniture. Employees ...

In completely redesigning One Day, the role of global creative innovation company R/GA was to craft a brand that honours the ...

James Potter, chief operating officer at Monotype, argues that brand consistency cannot be understood from guidelines alone.

The Transform Awards North America 2026 will award excellence in rebranding and brand strategy. The awards recognize best practice in corporate, product and global brand development work in the region ...

City-level campaigns rarely treat visual identity with the depth of a fully realized brand system. This session explores how the Mamdani campaign’s wordmark evolved into a distinctive custom typeface, ...

From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and ...

Transform is proud to unveil the winners of its inaugural European Wayfinding Awards. The programme recognises outstanding work from agencies, studios and in-house teams that create intuitive, ...

Having spent 12 years at leading brand consultancy Landor, including six as global CEO and two as WPP’s chief client officer, Jane Geraghty was appointed global CEO of WPP Brand & Design earlier this ...

Lawrence Palmer, managing director at WK360, explores how the growing volume of content and assets is creating a new operational challenge for FMCG businesses. By its very nature the world of ...