Building a memorable brand still takes a clear point of view, a recognisable identity and the consistency to earn trust. The ...

The Transform Awards North America 2026 will award excellence in rebranding and brand strategy. The awards recognize best practice in corporate, product and global brand development work in the region ...

The strongest brands tend to be very clear about what belongs to them – and equally clear about what doesn't. They don't need ...

Unfair advantages don't last. In 2005, having a good website was one. In 2010, it was being on social. In 2015, it was a ...

An unusual service model becomes “how we've always done it.” Institutional knowledge becomes part of the furniture. Employees ...

James Potter, chief operating officer at Monotype, argues that brand consistency cannot be understood from guidelines alone.

In completely redesigning One Day, the role of global creative innovation company R/GA was to craft a brand that honours the ...

Abbey Bamford reports on why universities are rethinking their brands, and what the recent wave of rebrands reveals about the changing role of higher education. Something is happening in higher ...

Returning to the Middle East and Africa region for a 13th year, the Transform Awards MEA is delighted to reveal its list of winners once again. As always, Transform’s winners reflect the ...

From supermarket shelves to TikTok's ‘dupe culture,’ leading brands are facing growing competition from products deliberately designed to evoke them. Jack Cousins investigates this phenomenon and ...

Transform magazine is proud to announce its award programme will celebrate the transformative power of rebranding and brand development in North America for a 12th consecutive year. Following on from ...

The legacy soft-drink company needed a way to stand out in the growing craft-soda market. Schweppes teamed up with agency partners JKR, Studio.One and Mischief to innovate a new platform: ‘With Time ...