The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.
Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.
Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works ...
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