Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.

Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works ...

A year and a half ago, the emerging fight between ATSC 3.0 and 5G Broadcast looked like a classic standards war. Broadcasters had spent years building “NextGen TV” around ATSC 3.0, while a smaller ...

Local television’s traditional model is under pressure. Newsroom employment continues to decline, regional sports networks ...

The CW is becoming a strategic programming and distribution asset inside Nexstar’s much larger local-TV operation — valuable not only for what it airs, but for the leverage, optionality and reach it ...

Why Rob Bonta really had no other choice and why Netflix needs to learn to ignore YouTube and be the best Netflix it can be.

This week’s Hot List isn’t immune from these ironies. We take some swipes at the current system with inherent optimism for the future of TV. I suppose in our industry, as with the rest of the world, ...

As CTV continues to mature, premium video providers are giving advertisers new ways to navigate an increasingly fragmented media landscape with greater precision, transparency, and measurable business ...

As the WBD-Paramount merger finally closes, the market is betting heavily on a different asset than the one it just put 80 billion dollars of debt behind. The deal just unlocked. The dominant story is ...

Local television broadcasters have spent much of 2026 hearing that they need more scale, flexibility and economic leverage to compete with streaming. Political advertising is proving to be a notable ...

There are between 40 and 60 million acres of lawns in the United States. And lawn care can be a popular, niche topic on YouTube. This year-to-date, U.S. videos specifically about lawn and yard care ...

After three decades on television, the TV figure known as Judge Judy is putting down the gavel. Judy Sheindlin announced this week that the current season of Judy Justice on Amazon Prime Video will be ...