The Trade Desk’s Alok Band asks why CTV advertisers keep wasting billions guessing who’s on the couch when smart TV operating systems already know.
Sofie Sue Rutgeerts on why TV doesn’t need to reject addressability. It needs to decide what addressability is for.
Chartbeat data shows that U.S. media doesn’t embrace 2-to-5 minute video formats, but evidence elsewhere says it works ...
Why Rob Bonta really had no other choice and why Netflix needs to learn to ignore YouTube and be the best Netflix it can be.
The CW is becoming a strategic programming and distribution asset inside Nexstar’s much larger local-TV operation — valuable not only for what it airs, but for the leverage, optionality and reach it ...
Local television’s traditional model is under pressure. Newsroom employment continues to decline, regional sports networks ...
This week’s Hot List isn’t immune from these ironies. We take some swipes at the current system with inherent optimism for the future of TV. I suppose in our industry, as with the rest of the world, ...
A year and a half ago, the emerging fight between ATSC 3.0 and 5G Broadcast looked like a classic standards war. Broadcasters had spent years building “NextGen TV” around ATSC 3.0, while a smaller ...
As CTV continues to mature, premium video providers are giving advertisers new ways to navigate an increasingly fragmented media landscape with greater precision, transparency, and measurable business ...
After three decades on television, the TV figure known as Judge Judy is putting down the gavel. Judy Sheindlin announced this week that the current season of Judy Justice on Amazon Prime Video will be ...
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