This report examines the key trends that are driving the future of commerce media.

Highlighting trends among the campaigns entered into the 2026 Creative Effectiveness Lions.

This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.

Provides an overview of the key datapoints that advertisers need to know about YouTube, spanning investment, consumption and performance insights. Provides an overview of the key datapoints that ...

WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...

This report summarises what we at WARC learned from Creative Impact 2026, and the wider Festival.

In an era of abundant data and AI-powered optimisation, marketing has become more precise, but also more predictable. As brands double down on rational decision-making, they risk converging on the ...

WARC's Paul Stringer is joined by Recast's Michael Kaminsky to discuss trends in marketing measurement.

Explores the key issues that will influence consumer purchase decisions across brands and categories over the next year.

This WARC Guide provides a summary of new thinking and best practice on generative AI.

This report summarises the latest research from WARC Media, with a focus on the 2026 men's FIFA World Cup.

Brands don't live in media. They live in memory – and memory forms differently depending on how, where, and when your audience is paying attention, argues Faris Yakob in part two of his M Theory ...