This WARC Guide provides a summary of new thinking and best practice on generative AI.
AI is likely to dominate conversation at next week’s Cannes Lions International Festival of Creativity, but a new study suggests CMOs should prioritise the bigger picture of how their organisations ...
Hygiene brand Savlon renewed the importance of handwashing amongst a post-pandemic audience in India. Hygiene brand Savlon renewed the importance of handwashing amongst a post-pandemic audience in ...
WARC expects the global ad market to grow by 7.4% to a total of $1.17trn this year, an uptick of 1.2 percentage points (pp) since the last projection in June and our first forecast upgrade in more ...
This report examines the key trends that are driving the future of commerce media.
An overview of the latest WARC global ad spend forecasts figures. An overview of the latest WARC global ad spend forecasts figures.
WARC is part of LIONS. LIONS is the global platform for creativity and marketing effectiveness. Helping businesses grow through intelligence, benchmarking, training and advisory services; backed by ...
This study explores the scale, timeline and implications of agentic AI for brands, agencies and the wider marketing ecosystem.
This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...
Global advertising spend is growing rapidly with digital-first platforms capturing almost all the new money, WARC’s Global Ad Forecast Q3 2025 indicates – the growth upgrade is the first in more than ...
Global social spend is set to total $247.3bn in 2024, up 14.3% year on year, ahead of paid search. Both Facebook and Instagram grew by more than 20% year on year in Q1 2024, and Meta is forecast to ...
Global retail media spend is set to reach $196.7bn in 2026, overtaking the combined linear and connected TV spend next year, having amounted to barely a quarter of the total TV market in 2019. Topline ...
Results that may be inaccessible to you are currently showing.
Hide inaccessible results