Apple’s CEO hosted a rare all-hands with staff on Friday, where he presented an optimistic vision for Apple’s AI efforts.

Apple CEO Tim Cook rallied the troops at an unusual hour-long company meeting at the end of last week, talking up what he ...

Apple might be planning on expanding data centers and investing more in AI as it fights to keep up with Microsoft, Google.

Ever since the artificial intelligence (AI) mania first gripped markets in 2023, Apple (AAPL) has been trying to convince ...

Apple has struggled to complete with the likes of OpenAI, Google, and Microsoft in AI, but Tim Cook is convinced the battle's ...

Apple, Inc. (AAPL) is reportedly developing a “stripped-down” rival to OpenAI’s hugely popular ChatGPT chatbot, aligning with ...

Apple CEO Tim Cook spoke to employees at an all-hands meeting today, providing some insight into Apple's work on AI.

Tim Cook revealed that tariff concerns led to a surge in Apple product purchases in April. Consumers feared price hikes and ...

Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple ...

Apple CEO Tim Cook remains bullish on the Vision Pro, despite reports of low sales since the mixed-reality headset launched ...

Tim Cook has now served as Apple's chief executive officer (CEO) for longer Steve Jobs' entire tenure, including the latter's ...

Apple CEO Tim Cook signaled on Thursday the iPhone maker was ready to spend more to catch up to rivals in artificial ...