The European Union on Monday warned that the 27-country bloc is preparing potential countermeasures targeting US goods worth 72 billion euros if talks with Washington fail to produce a viable outcome.

EU warns Trump’s proposed 30% tariffs would cripple transatlantic trade. Brussels prepares €72bn in retaliatory measures as negotiations enter final weeks.

BRUSSELS, July 15 (Reuters) - The 30% tariff on European goods threatened by U.S. President Donald Trump would, if implemented, be a game-changer for Europe, wiping out whole chunks of transatlantic commerce and forcing a rethink of its export-led economic model.

The FTSE 100 rose above the 9,000 mark for the first time on Tuesday morning after Brexit Britain was branded a 'clear winner' in Donald Trump's trade war.

For more than 200 years, the São José Paquete d’Africa lay hidden off Cape Town’s shore. Its excavation in 2014 uncovered a tragic story of enslavement and commerce from the time of the trans-Atlantic slave trade.

German Finance Minister Lars Klingbeil warns the EU to act firmly if tariff negotiations with the US fail. Amid escalating trade tensions, President Trump's proposed tariffs on EU imports intensify. EU favors negotiation but is ready for countermeasures.

The European Union and South Korea said on Monday they were working on trade deals with U.S. President Donald Trump that would soften the blow from looming tariffs as Washington threatens to impose hefty duties from August 1.

Trump has also threatened reciprocal tariffs on any counter measures from the EU - the consequences could not be greater