Dell announced a major rebrand for all of its PCs. And while the general intent is good, we think killing the XPS name is a ...

Dell's iconic XPS brand will be retired this year, along with many of the other Dell sub-brands. But what's replacing them?

Dell also isn’t doing away with the Alienware sub-brand, which it purchased in 2006. Alienware gaming models will, apparently ...

In a bid to streamline, Dell is dropping some of its most iconic laptop brands. At CES 2025 on Monday, the PC company ...

Dell’s XPS line, which has been a prominent name in premium laptops for years, is being replaced by new Dell Premium models.

Inspiron, XPS, and other Dell brands are going the way of the dinosaur it seems as the new Dell, Dell Pro, and Pro Max take ...

Dell is officially killing the XPS branding that’s become a mainstay for people seeking a sleek, respectable, well-priced PC.

XPS, Inspiron, and Latitude. Instead we’ll get the easier to remember, yet not as colorful, Dell, Dell Pro, and Dell Pro Max, ...

Dell jettisoned decades of product nomenclature this week at CES 2025 as it introduced a new portfolio of product lines: Dell ...

Dell has made an interesting announcement at CES 2025 where the company has confirmed that its XPS brand is now dead.

Dell follows in the steps of HP which rebranded its whole PC lineup last year. However, devices still had meaningful brand ...

Dell computers are getting all-new branding. Instead of familiar labels like XPS, Inspiron and Latitude (among others), the ...