As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Curiosity Inc. (CURI) enters new international licensing agreements to expand global distribution and revenue, including ...

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show.

AMC Theatres will run an additional ad with the already existing pre-movie commercials and movie trailers, reports confirmed.

AMC Theatres will extend pre-movie ads to 30 minutes, a move that has local moviegoers in El Paso voicing their irritation ...

RELATED STORY: ‘F1 the Movie’ First Reactions: Brad Pitt’s Racing Epic is an ‘Old School Summer Blockbuster’ Indeed, Apple has faced questions from Wall Street about the larger strategy ...

The new Harry, Ron and Hermione have received their Hogwarts admission letters. Dominic McLaughlin will portray The Boy Who Lived, Harry Potter himself. Alastair Stout will play Harry’s best friend ...