As agentic advertising gains momentum, publishers now face a familiar quandary in a new form. The promise of agentic advertising is appealing. If software can automate planning, packaging, forecasting ...

As AI moves from making ads to making media decisions, the industry is grappling with how far to let agents go—and who gets ...

AI agents can analyze paid media accounts, spot problems, and investigate performance changes at a scale a human team couldn’t match. The harder question is whether you can trust their judgment. Since ...

X, which builds agent-to-agent infrastructure for advertising, today announced a $5 million Series A led by Chicago Ventures and the acquisition of Compliant, the media quality and governance company.