Driving the news: Communicators gathered at the Qualcomm House in Davos to discuss how to position artificial intelligence so that it builds confidence and trust. A new report from Page and The Harris ...

Personalization has become the cornerstone of all online experiences. At the heart of every great marketing campaign is human connection. Even in our chronically online world, consumers (perhaps more ...

Higher spending growth rates propelled by apps like ChatGPT and Google Gemini could catapult the category into the top 10 within a year.

If 2024 felt like the year of weir d for consumer brands with spider donut smut, pretzel perfume, and hot sundae-flavored sparkling water, get ready. Marketing campaigns will likely only get weirder ...

Automation was the only investment area that showed growth since the last survey, with 17% more marketers identifying it as crucial. Despite the growing importance of AI and automation, 86% of ...

The world of social media is constantly evolving, and 2025 promises to bring more changes than ever before. As we look ahead, ...

The corporate ladder? Gen Z is building their own elevator. As the first truly digital native generation enters the workforce ...

Diesel Labs blends generative AI chat with big-data analysis to create synthetic focus groups for marketing teams - ...

Techopedia interviews Jen Wong, Chief Operating Officer of Reddit, about how the company has adapted over 19 years — and how ...

In 2025, brand marketing isn’t just about pushing products or services anymore. It’s all about creating authentic, ...

In 2025, storytelling will be even more crucial for differentiating companies in the market and forging connections with ...

Discover how AI-powered tools like Visme, Predis.ai, and Canva simplify creating engaging social media visual content. Boost ...