The study uses data to calculate whether a car owner purchased the same brand after trading in a vehicle for a new one.

Increasingly, American drivers aren’t leaving their familiar brand for something new. Even amid tariffs, budget constraints ...

Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...

Porsche ranks highest among premium car brands for a fifth consecutive year, with a 61.3% loyalty rate. BMW (49.3%) ranks second. Lexus ranks highest among premium SUV brands for a third consecutive ...

Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...

If they're constantly at the service bay, they're not likely to look fondly at your brand when it comes time for a new ride.

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PLDT and Smart are combining their customer rewards programs into one AI-powered platform with Capillary Technologies, rolling out in phases over the next year.

The Area-Wide Optimization Program (AWOP) provides technical assistance via tools and approaches designed to help drinking water systems meet water quality optimization goals and provide an increased ...

Business leaders in Aviation today are often confronted with an unpredictable and volatile environment. The theories and models that drive efficient market coverage, customer prospecting and retention ...

PLDT and Smart unify rewards with AI.