The study uses data to calculate whether a car owner purchased the same brand after trading in a vehicle for a new one.

Increasingly, American drivers aren’t leaving their familiar brand for something new. Even amid tariffs, budget constraints ...

Loyalty programs are evolving beyond traditional points and discounts, with brands now focusing on enhancing customer experience through convenience, recognition, access, and strategic partnerships.

Veronica Beagle is the managing editor for Education at Forbes Advisor. She completed her master’s in English at the University of Hawai‘i at Mānoa. Before coming to Forbes Advisor she worked on ...

Porsche ranks highest among premium car brands for a fifth consecutive year, with a 61.3% loyalty rate. BMW (49.3%) ranks second. Lexus ranks highest among premium SUV brands for a third consecutive ...

Casino loyalty programs reward you simply for playing games at a dedicated casinos. These systems let you earn points and unlock perks over time, turning your wagers into bonus credits, cashback, ...

For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – ...

If they're constantly at the service bay, they're not likely to look fondly at your brand when it comes time for a new ride.

Alaska Air Group is unveiling the next phase of Atmos™ Rewards, the award-winning loyalty program for Alaska Airlines and Hawaiian Airlines, with more ways for members to earn, engage and access value ...

Joining gets you immediate benefits, but booking direct with Hertz might not always be the best deal. Like many other rental car companies, Hertz offers a loyalty program for its most valued members.

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There’s a quiet but meaningful shift happening in how the best brands build relationships with their most valuable asset, their people. Ask a devoted Nike Run Club member why they keep coming back and ...