The study uses data to calculate whether a car owner purchased the same brand after trading in a vehicle for a new one.

Increasingly, American drivers aren’t leaving their familiar brand for something new. Even amid tariffs, budget constraints ...

Partner programs into one AI-powered loyalty ecosystem with Capillary Technologies. The move brings all rewards under a single platform, g ...

Despite ongoing economic uncertainty, potential tariffs, and rising vehicle affordability pressures, American car buyers are ...

Porsche ranks highest among premium car brands for a fifth consecutive year, with a 61.3% loyalty rate. BMW (49.3%) ranks second. Lexus ranks highest among premium SUV brands for a third consecutive ...

If they're constantly at the service bay, they're not likely to look fondly at your brand when it comes time for a new ride.

Casino loyalty programs reward you simply for playing games at a dedicated casinos. These systems let you earn points and unlock perks over time, turning your wagers into bonus credits, cashback, ...

For some customers, loyalty programs provide clear financial benefits through discounts or points. But emotional benefits – ...

McDonald’s executives see MyMcDonald’s Rewards as a key growth driver as it works to increase frequency with existing members while driving interest from lapsed members. The company’s nearly 220 ...

Loyalty members drive about 30% of McDonald's sales, CEO Kempczinski says Program has 220 million active loyalty members worldwide, company says US loyalty members could get Uber ride credits and ...

Sept 23 - McDonald’s will shift its loyalty program to a new tiered system, chief marketing officer Morgan Flatley said at the chain’s investor day on Wednesday, in a bid to more sharply differentiate ...

Japan-based Optimus has sued Grant Thornton for allegedly giving negligent restructuring advice following its acquisition of dealership group Autopact, which resulted in the company owing $3 million ...