The next era of holiday marketing campaigns belong to companies using the season to deepen relevance, reinforce trust, while ...

Marketing analytics revolves around data – data related to consumer behavior, competitive context, channel performance, campaign outcomes, and market trends. Measurement in marketing, on the other ...

It’s silly. It’s sassy. It can’t spel too good. But Dunkin’s Spidey D doughnut campaign may soon enter the canon of the Canton-based company’s most memorable marketing moments. Spidey D what, you ...

SYDNEY, Oct 14 (Reuters) - Australia has launched a multimillion-dollar marketing campaign that depicts its world-first ban on social media for teenagers as "for the good of our kids" ahead of its ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min On the same day that federal ...

Eli Lilly and Co. this month launched a public awareness campaign called Brain Health Matters, which features actress Julianne Moore urging people to be proactive as they age to lower their risk of ...

The new campaign is meant to convey to the world Ford's shift from a product-first to a human-first company that emphasizes aspects of Ford beyond its vehicles. Ford is launching "Ready, Set, Ford" ...

Amid a downturn in its business, Bumble is pushing true love. The dating app’s new global campaign, For the Love of Love, features ads with images of real couples who met through its platform. After ...

Las Vegas Convention and Visitors Authority’s new advertising campaign has been warmly embraced — but not locally, the agency’s chief marketing officer said Tuesday. The multimillion-dollar campaign ...

American Eagle shares spiked 25% in after-hours trading Wednesday after the retailer's release of its second quarter earnings report in which it touted the success of its ad campaign with actress ...

The clothing retailer cited the Sweeney ad campaign and a partnership with Kansas City Chiefs tight end Travis Kelce as a driver of growth — and saw its share price surge 25 percent after hours. By ...

American Eagle stock surged 25% after its earnings report Wednesday, with its CEO thanking the controversial Sydney Sweeney “Good Jeans” ad campaign for boosting brand awareness and profit. “The fall ...