PepsiCo has introduced a new global brand identity that it says reflects what the company is today: a 500-brand food and ...

The updates, PepsiCo’s first in nearly 25 years, come as only 21% of surveyed consumers can identify a brand under the ...

This is because a brand transcends a mere trademark–it represents a covenant of consistency, quality, and experience. Products have life cycles. Brands outlive products. Brands are valuable and drive ...

Bento Sushi shifts brand identity to Bento Brave, unveiling a fresh identity and family-focused campaigns to make sushi more ...

The new design will be rolled out gradually across the company's website, social media, packaging, workplaces, and signage, ...

Jason’s Deli is stepping into a new era with a refreshed visual identity system and innovative new restaurant design. In partnership with experience agency ChangeUp, Jason’s Deli wanted their ...

SCAN Group is refreshing its visual identity, building its new look around honoring the "rebels with a cause" that founded the company and who continue to inspire its work. SCAN, which stands for ...

In saturated, highly competitive markets, a distinct brand identity can make all the difference in standing out and becoming unforgettable to your target audience. While marketing campaigns and other ...

In the pandemic-influenced world of work, leadership teams will be challenged to discover not only the brand identity of their organization but also the brand identities of their employees and how ...

Limited ushered in a new chapter last night with the formal unveiling of its brand identity and the inauguration of its centralized ...

Delta Air Lines has formally accused Marriott International of trademark infringement in a case that proceeded to court on ...

PepsiCo said the new identity will be rolled out gradually across global markets, channels, and touchpoints — from product ...