TriDifferent, a new creative platform for Trident Gum, sees Gen Z as its target audience. The brand is positioned as a way to defy sameness. It also marks Trident’s first campaign since joining ...

Last month fellow Sporked staffer Tyler Bowers and I were standing at the Perfetti Van Melle booth at the Sweets & Snacks Expo, talking about the Bubblicious bubble gum display. Naturally, the ...

To understand the origins of baseball’s buzzy new pitch, go all the way back to a 4-year-old boy who just wanted Bubblicious gum and baseball cards. His dad, an engineer, wanted him to understand the ...

To understand the origins of baseball's buzzy new pitch, go all the way back to a 4-year-old boy who just wanted Bubblicious gum and baseball cards. His dad, an engineer, wanted him to understand the ...

Candy companies want to know: What will make Americans start chewing gum again? Gum's bubble burst during the pandemic, when masks and social distancing made bad breath less of a worry and fewer ...

Candy companies want to know: What will make Americans start chewing gum again? Gum’s bubble burst during the COVID-19 pandemic, when masks and social distancing made bad breath less of a worry and ...

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated. Candy companies want to know: What will make ...

The first clue, candy purveyors said, was months ago when they couldn’t get enough Fruit Stripe Gum to sell. This week, news outlets began reporting that the brightly colored sticks with the ...

Despite the World Health Organization’s recent warning about it, aspartame doesn't pose a cancer risk, the FDA and industry experts insist — but given that the artificial sweetener is used in many ...

Here’s what my mother didn’t tell you about our history with money. This isn’t a flattering story, but it’s one we joke about now. I was in sixth grade in Falls Church, Va. My middle school sat across ...