Consider the brands that have firmly etched themselves into our collective consciousness. How do these brands express themselves on social media? Are they warm and friendly? Alluring or charismatic?

Brand personality is the set of human traits associated with a brand. It helps a business connect with its target audience on an emotional and personal level. Brand personality not only influences ...

There is a big difference between your “brand” and your “branding.” Your brand is you: who you are , what you do, what you stand for, your DNA personality. You are a tangible artifact, which you ...

In order to be able to define a brand, there must be a willingness to scrutinise the company very honestly and openly. This honesty and transparency must prevail throughout the whole process, ...

I have clothes hanging in my closet that I’ve barely worn since I bought them. They’re practically brand new, hanging there and never seeing the light of day. What gives? Here’s what I’ve learned. If ...

The following is a guest post from Jeff Meglio, VP of Agency Partnerships at Sovrn. Brand safety is a universal goal across the marketing industry, as 99% of advertisers want to ensure their ads ...

When Pepsi decided it was a good idea to have Kendall Jenner stroll out in the midst of a near-riot back in 2017 to quell the impending violence by giving a police officer a Pepsi, the term “brand ...

Have you defined your long term career goals? If not, you need to sit down and figure out where you want your path to take you. Once you define your goals, you can define your personal brand to help ...