Before the rise of über-caffeinated canned drinks in tall, thin cans like Red Bull, Celsius, and even V8 Energy, Pepsi was ...

An colorful and easily recognizable logo is essential to a chain restaurant. One of the most popular had a distinct logo that it eventually changed.

Aiden Sagala died in New Zealand after drinking a can of what he thought was a new Canadian beer brand, with the drink ...

Aldi is helping shoppers make healthier food choices with the introduction of a new ‘Live Healthy’ logo. Launching next week, ...

Some new entrepreneurs are getting their start with at-home cafes, driven by social media and the popularity of matcha.

The Japanese liquor industry is launching a label to make it easier to distinguish between whisky produced domestically from brands just bottled in the country. Despite the halo effect, this booming ...

Tennis fans all over the world are excited about the Sunshine Double. Not only do they get to see WTA World No. 2 Iga Swiatek compete at Indian Wells and Miami, but they will also see her debut a new ...

Sixty-four-year-old Ian McLean knows you better than you know yourself. As a Bay Area marketing expert and self-described cultural observer, that’s probably his most important job. And, whether you ...

There is a certain time of the year in south Louisiana when the heat fogs your sunglasses, frizzes your hair and makes your body glisten. The people at Hufft Marchand Hospitality have a solution: Hot ...

All products featured on WIRED are independently selected by our editors. However, when you buy something through our retail links, we may earn an affiliate commission. Cheery colors make the new ...

It’s obvious that Activision is close to unveiling the next Call of Duty, but it probably didn’t plan on it being revealed through an energy drink. However, that’s exactly what happened as a logo and ...