McCain has struck a six-month deal to sponsor over 300 hours of entertainment programming on E4. Under the deal shows idents sponsored by McCain Vibes – the food giant’s new hot snacks which “blend ...

McCain, is to promote its recently released hot snack, through a new E4 sponsorship deal. The 6 month partnership will see its McCain Vibes appear across all E4 Prime Entertainment, including Below ...

At first glance the mid-range rangefinder-style mirrorless Fujifilm XE5 that was launched in 2025 and the XE4 from 2021 look quite similar, but there are some important differences between them in ...

It’s almost June, and as summer kicks off, so does Shacknews E4 2025 and our summer of gaming coverage. The Summer of Doing Our Jobs has taken on many iterations in the last few years. This year is no ...

British Gas and eco-tech brand Hive have launched 24 idents on Channel 4. Developed by creative agency T&Pm, these idents mark a new collaboration between the brands and Channel 4, announced last ...

Channel 4 Sales has partnered with ClearScore, a UK financial services marketplace, for a sponsorship campaign on soap, Hollyoaks. The promos launch today (21 October) with ClearScore sponsorship ...

Channel 4 has signed the global leisure and travel company TUI as the sponsorship partner for season four of Married at First Sight UK. In addition to the TUI brand featuring across E4, Channel 4 ...

A hugely ambitious feat of live action, animation and CG, this project for the UK broadcaster was a winner in multiple categories in this year’s awards Channel 4’s idents have a rich creative heritage ...

Currys’ iD Mobile MVNO will be sponsoring Channel 4‘s free streaming E4’s ‘Bright Entertainment’ channel. IDMobile, which runs on the Three network, will use the sponsorship to promote a new logo and ...

Dating app Tinder and Channel 4 are teaming up for a new sponsorship deal with E4, which will see a range of idents airing 25 times per day across popular E4 titles from April 1st to June 30th. The ...

Caroline Hollick (right) with Kate Winslet. Hollick commissioned BAFTA-winner 'I Am Ruth' David M. Benett/Dave Benett/Getty Images EXCLUSIVE: Channel 4‘s drama boss and head of youth channel E4 are ...

The BBC has unveiled its Christmas idents, and they're absolutely adorable. The broadcaster has one again partnered with Oscar-nominated producers Magic Light Pictures to bring Julia Donaldson's Tabby ...